According to the results of research conducted by Synovate Comcon, Russia confidently occupies a leading position in the field of mobile telephony of the population, whose level has come close to 100%.
But with the advent of smartphones, the picture begins to change rapidly. Their share for the past 2.5 years has increased by more than 20% and has almost reached the level of 40%. Undisputed favorite among Russian smartphone users is the Android system (almost 3/4), about 10% of users prefer iOS.
The main difference between the owners of mobile phones and smartphones is in the requests to the volume of services. 86% of smartphone users regularly send sms messages, 78% – go online, 62% take pictures and 58% listen to music.